9/13/2023 0 Comments Shush mountain mi![]() The Kingdom of Schuss was also a big supporter of early freestyle skiing and famous Warren Miller movie stars Mark Steigemeier and Ben Jones trained there prior to Chevrolet Pro Freestyle tour stops at Boyne Mountain, which were broadcast on ABC. He was followed by former Elf Club (the childrens’ program in Schuss-speak) Director David Hofacker winter of ’77/78. In 1974, East Jordan, Michigan native and former Park West, Utah (now The Canyons, UT) director, Jerry Schenck, took over. The French gave way to Swiss teachers who eventually handed things over to Alba, Michigan native Marty Walker and his Dad, Jerry, in about 1972. Imagine their shock when they actually viewed the 300 or so true vertical feet in the daylight of morning and realised that was all there was! Schuss was covered with skiers trying to “sit back” and “jet” their skis while perfecting their “Avalement” and “Braquage” like their new French masters. The French arrived at night and, legend has it, looked up the “Face” of Schuss and assumed that the light atop the “Mountain” was merely a plateau where the rest of the “Mountain” would certainly continue up, up, up like western US or European resorts. To compete with the famous Austrian Ski School at Boyne Mountain, a mere 30 miles north, Iannotti brought in French instructors to teach the new French Technique popularised by Jean-Claude Killy and his coach, Honore Bonnet, of L’Equipe Francois. Matchbooks, napkins, posters, playing cards, and so much more, featured the benevolent King regally dressed with crown seated upon his throne. The “Kings” silver hair and matching goatee were caricatured on all kinds of printed material around Schuss. After attaining national notoriety for his politically incorrect move (long before that label became part of our lexicon) he cleverly rescinded his Royal Decree and was again featured nationally for the entire affair. Iannotti made headlines across the country, Wall Street Journal included, around 1972, when he banned women from driving snowmobiles on the property. The official measurement of the huge sandwiches in The Ivanhof Restaurant was the “Squinch.” You can probably guess which standard unit of measurement The Squinch closely matches in the real world. Were you to park illegally after crossing the “border” into The Village Square the local gendarmes would issue you a ticket that commanded the offender to stand outside their vehicle and yell at the top of their lungs that they had parked incorrectly. Most notably in the titles of the major stockholder/GM Iannotti and his family, referred to by the noble titles of Queen Dorothy, Prince Dan Jr., and the ebullient Princess Madeline. The Kingdom concept was played to the hilt at Schuss. ![]() Sugarman also brought the world Blu-Blocker sunglasses. The original advertising concept of The Kingdom of Schuss was created by the soon-to-be-famous Joseph Sugarman, a marketing dynamo, who was to become best known for the clever advertising program “Chicken Man” originally used by Kentucky Fried Chicken. ![]() The Squimbimdingledangle was the primary denomination as proclaimed by King Daniel (Daniel R. Yes, Schuss Mountain did have their own currency.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |